Revenue recovery
How much revenue is sitting in your database?
Old quotes, enquiries that went quiet, past customers who never came back. Before buying more leads, follow up the ones you already have.
Pipeline value in your database
$37,500
15 qualified meetings and 7.5 opportunities from leads you have already paid to generate. That is about $9,375 in new revenue at your 25% close rate.
Conservative 2%
$25,000
10 meetings
Typical 3%
$37,500
15 meetings
Strong 5%
$62,500
25 meetings
Where the typical range comes from
Well run reactivation campaigns usually get a reply from 3 to 8% of a dormant list. Around half of those re-qualify, and they then close at roughly your normal rate.
Your numbers
Adjust the inputs to match your business.
Contacts not followed up in 90+ days
What one new customer is worth
Share of the list that takes a meeting
Meetings that re-qualify into real opportunities
Want these numbers in writing?
We will email you a copy of this breakdown, with your own figures, so you can share it with the rest of your team.
Estimates only, based on the inputs above and typical campaign ranges. Results depend on list quality, how long leads have been dormant, your offer and your sales follow-through. This is not a guarantee of revenue.
Next step
That pipeline will not reactivate itself.
Thirty minutes with a senior operator on your list, your offer and the campaign that would work it properly.