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Fullstride

True cost of hire

What does that hire really cost you?

Salary is about 60–70% of it. Drag the sliders to see the full annual cost once tax, benefits, recruitment, ramp-up and management time are counted.

The role
$90,000

Total cash package: $103,500

15% · $13,500

On-target commission or bonus, as a % of base. Typical for a BDM/SDR: 20–40%.

KFF 2025 Employer Health Benefits Survey: average employer share of the premium.

Getting them in the door
15% · $13,500

Agency fee as % of base salary.

4 months

Costs $20,645 in lost output before they're at full speed.

60 hrs · $5,100

Hiring, interviewing, onboarding and coaching hours in the first 90 days.

3 hrs/week

One-to-ones, pipeline reviews, coaching and escalation, every week.

Keeping them working
$450/mo

CRM seat, sales engagement, data and enrichment, dialler, LinkedIn licence.

$450/mo
$3,000

Laptop, phone, headset, monitor. Amortised across expected tenure.

20 months

One-off costs are spread across this period to give a comparable annual figure.

Advanced assumptions
50%

Average shortfall against full productivity across the ramp period.

True annual cost of this hire

$171,744

That’s $14,312 a month, every month, for a $90,000 salary.

1.91×
of base salary
$81,744
on top of salary
$91
per productive hour

Where the money goes

Annual cost by category, with each category’s share of the total
CostPer yearShare
Base salary$90,00052%
Bonus & commission$13,5008%
Tax, super & benefitsFICA — Social Security & Medicare · Unemployment (FUTA + SUTA) · Workers compensation · Health insurance (employer share) · 401(k) match$20,36712%
Recruitment & onboarding$11,1606%
Management & training time$11,7307%
Tools, equipment & workspace$12,6007%
Ramp-up productivity loss$12,3877%
True annual cost$171,744100%

The comparison

One hire, at $171,744 a year, is one person’s capacity. A Fullstride engagement is a department: research, calling, campaigns, systems, creative and reporting, from one brief.

Assumptions & sources

Australia:
Superannuation Guarantee 12% on ordinary time earnings, capped at the 2026-27 maximum contribution base of $270,830. Payroll tax applied at the selected state's rate on wages plus super, only where the wage bill exceeds the state threshold. Workers compensation is industry- and state-specific — 1% is a placeholder for professional services.
United States:
Social Security 6.2% up to the 2026 wage base of $184,500, Medicare 1.45% uncapped, FUTA 0.6% on the first $7,000, SUTA at the entered rate on the first $15,000. Employer health contribution defaults to the KFF 2025 averages ($7,885 single / $20,143 family).
Productive hours:
Australia 1,680/yr (38-hour week less 4 weeks annual leave, ~11 public holidays and ~8 sick days). United States 1,880/yr (40-hour week less 2 weeks PTO, 10 holidays and 5 sick days).
One-off costs:
Recruitment fee, equipment, training hours and ramp-up productivity loss are amortised across the expected tenure to give a comparable annual figure.

Indicative only. Not tax, legal or financial advice — confirm rates with your accountant and your state revenue office.

Next step

You priced the hire. Now price the department.

Thirty minutes with a senior operator on your market, your sales motion and what a growth function would look like inside your company.